THINK LOCALLY, LINK GLOBALLY
San Francisco Center City BNI
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Our BNI chapter is grateful for the research & expertise you provided. Now we have a Web site that really works for our members. Thanks so very much for your support!
 Emily Wilska, Chapter President San Francisco Center City BNI |
Visit this Web site |
The Challenges
- Attract new members to a local chapter of an international networking organization and add beneficial functions for existing members
- Complement the organization's corporate site while reflecting the chapter's personality
The Solution - Insite Unlimited Puts the "Fun" in Function
The San Francisco Center City BNI chapter Web site represents a clever fusion of Business Networking International's (BNI) corporate site with the local chapter's need for expressive style and usability.
BNI's corporate logo and color scheme are combined with lighter touches, such as a greater reliance on brighter colors within BNI's palette and a more relaxed layout. A "Members" page with photographs showcases businesses represented in the chapter and creates a positive impression for potential new members visiting the site. An email list facilitates internal communication between BNI members. Insite Unlimited researched options for the email list, tested the system, and then provided instructions and training so the chapter could manage the list on its own.
The Outcome
- Membership increased when the chapter began e-mailing a Web site link to prospective members.
- Chapter members are proud to have a Web site that stands out from dozens of BNI chapter sites in the Bay Area.
- Chapter members enjoy the ease of emailing other BNI members as well as the additional online marketing offered by listings and links found on their "Members" information page.
