MODERN MARKETING FOR A FAMILY BUSINESS
Lewis & Taylor Building Service Contractors

"
Insite Unlimited helped us take a new look at the many ways we serve and benefit our customers so we could more completely market our strengths online. Dorit did far more than program a Web site. She managed every step of the design, production and implementation, and she coordinated the efforts of other professionals such as the writer, photographer and graphic designer. We really appreciate how Insite Unlimited handled every aspect of the process.
"

Larklyn Milstein, Vice President
Lewis & Taylor Building Service Contractors


The Challenges

  • Update a 60-year-old company's image and expand its marketing reach
  • Consolidate the client's Web site goals into a cohesive, user-friendly package

The Solution - Insite Unlimited Uncovers Hidden Gold in Classic Company

The Lewis & Taylor Web site touches on every benefit the company offers, even non-negotiable standards of excellence that the well-established company took for granted.

Lewis & Taylor has been successful for so long that it took many of its own excellent qualities for granted. Insite Unlimited helped the firm fully examine how its services help customers so benefits could be clearly presented and emphasized to a growing Internet market. Highlighting the firm's most popular cleaning programs also makes the Web site more easily accessed through search engines. Potential new clients can interact with Lewis & Taylor without any obligation by using an online form for free estimates. The company can also draw from a broad employment pool by posting its job application in both English and Spanish.

Insite Unlimited recommended and then collaborated with a graphic designer to create a modern look and feel for the Web site, which includes a new logo developed by the graphic designer. High quality photos illustrate Lewis & Taylor's services and add to the updated appearance. Finally, as an extension of the firm's community-minded spirit, the site conforms to accessibility guidelines provided by the World Wide Web Consortium (W3C) to support use of the Web by the disabled.

The Outcome

  • Visitors are greeted with a fresh, modern Web presence for a reliable, established company.
  • The cleaning firm better understands and more thoroughly presents all the customer benefits - both expected and unexpected - of its services.
  • The Web site meets a high standard for accessibility.


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